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The whole pitch in 44 seconds
Agency siteBrand & growth

AMFLX

A digital growth agency site built like the pitch itself, kinetic hero, scroll-driven services, a filterable work archive where every case card flips to reveal the thinking.

Visit amflix.vercel.app
Case-study card mid-flip: the back face reveals scope, tags and deliverables
Selected work grid: filterable by outcome with counts per discipline
Embedded showreel block: a 90-second studio reel with runtime badge
Scroll-driven services explorer panning through seven disciplines
A full case-study page from the archive, narrative, scope and deliverables

Recorded on the live site, the kinetic hero, the scroll-driven services pan, a case card flipping over, archive filters and the project-start form, with zooms on each interaction.

The problem

Agency sites all claim creativity and show the same five sections. AMFLX needed to prove range, branding to AI automation, without turning the homepage into a brochure wall.

What we built

An experience architected around proof: a rotating hero that cycles the disciplines, a scroll-driven services explorer across seven disciplines, an 11-project archive where cards physically flip to show scope and deliverables, and a 90-second showreel carrying the brand.

The result

A production agency site on Vercel: home, process, about, contact, insights, 12 service routes and a full case-study archive. Every service has a page, every project has a story.

The product journey

  1. We grow brands, [word]

    The hero rotates through the disciplines, Branding, Web Development, SEO, while a marquee ticker runs the full service list underneath.

  2. Four outcomes, not a menu

    Build the Brand / Build the Digital / Drive Growth / Automate & Scale, services framed as results, each expandable.

  3. Scroll to explore

    The services section pans horizontally through all seven disciplines, Identity, Demand, Motion, Craft, Product, Systems.

  4. Ninety seconds of proof

    The showreel plays the studio's output, identity, campaigns, product work and film, inline, with runtime stated up front.

  5. Flip the evidence

    Every work card turns over on hover (tap on mobile) to reveal the scope, tags, deliverables and a route into the full case study.

  6. Start a project

    A dedicated contact flow captures the brief, not a mailto link at the bottom of a page.

Best features

  • Flip-card case studies

    Each project card physically turns over to show the scope, the thinking and what shipped, proof on the back, brand on the front.

  • A filterable work archive

    Eleven case studies organised by outcome, Build the Brand, Build the Digital, Drive Growth, Automate & Scale, with live counts per filter.

  • Kinetic hero

    The headline word cycles through disciplines while a service ticker runs the marquee, the agency's range stated in the first five seconds.

  • Scroll-driven services

    Seven disciplines explored in a horizontal pan rather than an accordion, Identity through Systems, each with its own deliverables list.

  • Embedded showreel

    A 90-second studio reel presented as a proper film card, runtime visible, so visitors know the ask before pressing play.

  • A real services architecture

    Twelve routes across the disciplines, including AI-automation sub-services, so every capability gets its own page, copy and enquiry path.

How we handled the hard parts

Flip that works without a mouse
The card-flip interaction is hover on desktop and tap on mobile. The page copy tells visitors exactly that. No dead interaction on touch screens.
Range without the wall
Seven disciplines could have been a wall of text; instead they're a scroll-driven pan with one deliverables list per panel, depth without scroll fatigue.
Proof organised by outcome
Case studies are filtered by what the client bought, brand, digital, growth, automation, not by year or by logo grid.
Every page earns its route
Sub-services like CRM automation and PPC get their own pages rather than bullet points, each one a landing page a searcher can arrive on.

Stack

Next.jsReactTailwind CSSVercel

Frequently asked questions

Is this a template agency theme?

No, a bespoke Next.js build with custom interactions: card flips, scroll-driven sections, kinetic type and a filterable archive wired to real case content.

What's the flip-card interaction?

Hovering a work card rotates it to reveal the project's scope, service tags and deliverables, with a direct link to the full case study. On touch devices it flips on tap.

How is the work organised?

Eleven case studies filterable by outcome, Build the Brand, Build the Digital, Drive Growth, Automate & Scale, plus a full archive page.

Does the site have real content or lorem?

Real content: named projects with narratives (MediPath CRM, KindMatch, SendWave, VOEPY and more), actual service pages, and an insights section.

Can Usmani Labs build an agency site like this?

We built this one: interactive marketing sites with real case-study systems are our specialty. Tell us about your studio.

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