Digital marketing services
Marketing that can be measured is marketing that can be improved. We run campaigns wired to revenue, Google and Meta ads, lead generation, email and funnels, tracked from click to customer, so spend produces returns, not just impressions.
Digital Marketing services we provide
Lead generation
Campaigns, landing pages and funnels that produce leads, measured by qualified pipeline.
Email marketing
Lifecycle email that nurtures, retains and wins back, the channel with the best ROI.
Conversion optimization
The pages and funnels tuned so more of your traffic becomes customers.
Specialized digital marketing services
- Google Ads ManagementSearch campaigns capturing intent that's already there.
- Meta Ads ManagementFacebook and Instagram campaigns that find the audience.
- Lead GenerationCampaigns and funnels that produce qualified pipeline.
- Email MarketingThe channel with the best ROI: when it's done right.
- Conversion Rate OptimizationMore of your traffic becoming customers.
Why choose Usmani Labs for digital marketing
Measured by revenue
We track to the customer, not the click, spend justified by what it produces, not reported impressions.
Integrated with the systems
The campaigns connect to your CRM and follow-up. A lead isn't a lead until it's in the pipeline.
Full funnel
Ads to landing page to email to sale. We optimize the whole path, not just the ad account.
How we work
Discovery
We map how the work actually moves today, tools, handoffs, bottlenecks, before proposing anything.
Scope & fixed quote
You approve a written scope and a fixed price. The number on the proposal is the number on the invoice.
Design
Screens, flows and structure designed around the people who'll use them, not a generic template.
Build in weekly increments
Working software you can click through every week. No six-month black box.
Test & launch
Real-data testing, staged rollout, data migration and team walkthrough before go-live.
Maintain & improve
Post-launch support included, then ongoing maintenance or the next phase when you're ready.
Technologies we work with
Industries we support
Relevant work
AMFLX
A digital growth agency site built like the pitch itself, kinetic hero, scroll-driven services, a filterable work archive where every case card flips to reveal the thinking.
Read the case study
AB Collection
A custom e-commerce store for a real Islamabad clothing shop, twenty-plus categories, working cart and COD checkout, wishlist and order tracking, no Shopify in sight.
Read the case studyRelated services
- SEO : Technical SEO, content and audits that turn search into a channel.
- Social Media Management : Strategy, content and community that stays consistent.
- Web Development : Marketing sites, web applications and portals: fast, accessible and built to rank.
- Content & Creative : Copy, content systems and creative production for every channel.
- AI Automation : The follow-ups, data entry and handoffs your team does by hand, automated.
From our insights
- How much do Google Ads cost? Budget math for small businesses : Anywhere from $500 to $50,000 a month, but the real question is cost per lead, not cost per click. Here's how to do the math before you spend.
- How to automate client follow-ups without sounding like a robot : Follow-up is where deals die quietly, quotes unchased, leads forgotten, renewals discovered late. Here's how to automate the chase while keeping it human.
- How to rank on Google as a small business (the realistic version) : SEO advice is written for companies with content teams. Here's the version for a business that has to earn rankings with a real budget: what actually moves the needle and in what order.
Frequently asked questions
What budget do we need for ads?
Enough to learn, typically a few hundred to a few thousand monthly for meaningful data. We'll tell you what your market actually requires before you spend.
How do you measure marketing?
To the customer: cost per qualified lead, cost per acquisition, and revenue where it can be tracked. Not impressions or clicks.
SEO or paid ads?
Different timelines: ads work immediately but stop when you stop paying; SEO compounds. Most businesses need the mix; we'll recommend the balance for your situation.
Do you manage the landing pages too?
Yes, ads to a bad page waste money. We optimize the whole funnel, not just the campaign.
Let's talk about digital marketing
Tell us what you're building or what should stop being manual. We'll scope it and quote it fixed. Reply within one working day.