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We build softwarethat works for yourbusiness, not against it.

We automate operational workflows for businesses that have outgrown spreadsheets and generic software.

  • Custom software
  • CRM systems
  • SaaS platforms
  • Automations

Trusted by growing businesses across industries

What we replace
  • SpreadsheetsOne system.The tabs, copies and 'which version is right?' chaos become a single system your whole team works from.
  • Email chainsRouted, not searched.Information moves to the right person automatically instead of hiding in threads and forwarded mail.
  • WhatsApp threadsTracked follow-up.Scattered messages become owned tasks with statuses and reminders, nothing depends on memory.
  • Manual data entryCaptured once.Details are entered a single time and carried through the workflow. The copy-paste job disappears.
  • Status chasingLive visibility.Every job, case, order and lead has one current status everyone can see. No more 'where are we on this?'
Usmani coreLegal intakeProperty opsClient onboardingEstimating & projectsOrders & inventoryClient portal
If your team repeats it, we can systemize it
1 of 6

Legal intake

From new inquiry to qualified client: intake, conflict checks, document collection and follow-up run in one workflow.

  • Inquiry intake
  • Qualification
  • Document collection
  • Follow-up
How it works

Map it, build it, run it.

1. Map

We sit with your team and document how the work actually moves today, every spreadsheet, inbox, WhatsApp thread and handoff, and pick the bottleneck costing you most.

Case studies

Live systems we've designed, built and shipped. Not portfolio mockups.

The math

Another salary is the default answer to repetitive work. Here's the same workload priced two ways.

Same workload, two ways to pay

Hire another admin

Systemize it once

The work gets done

$2,000 / month

$1,500 · once

Hiring, training & onboarding

on top

—

Management & oversight

on top

—

Sick days, vacation, turnover

on top

—

Hosting, AI/API & maintenance

—

≈ $200–300 / month

Year 1

≈ $24,000+

≈ $3,900–5,100

After two years

≈ $48,000

≈ $6,300–8,700

≈ $39–42K stays in the business

  • Runs nights, weekends & holidays
  • No sick days, no turnover
  • Scales without another salary

Cumulative spend, same workload

New hire$48,000
One system$6,300–8,700

The goal isn't to replace your team. It's to take the repetitive work off their plate so they can do the work that needs a person.

Pricing

Every project gets a fixed quote after the mapping call. A few recent engagements:

What we build

Recent engagements: what similar builds cost

Sample build

Marketing site + lead intake

$750

A service business website with a booking intake form and automatic email follow-ups.

Get a quote
Most common

Sample build

Client portal + notifications

$1,000

A portal where clients submit requests, track status and get notified on email and WhatsApp.

Get a quote

Sample build

Internal ops system

$1,500

Dashboards, staff roles and integrations wired into the tools the team already used.

Get a quote

Examples of past builds, not packages. The number on your proposal is the number on the invoice. What does an app cost in 2026?

Straight answers

Why not just use an existing CRM?

If an off-the-shelf tool already fits how you work, use it. We'll tell you that on the call. Custom software makes sense when your process is specific enough that the team works around the tools, or you're stitching three systems together by hand.

How much does it cost?

Recent builds have landed between $750 and $1,500 depending on scope. A marketing site with intake runs less than a connected internal system. You get a fixed quote after the workflow-mapping call, and the number on the proposal is the number on the invoice.

How long does it take?

Focused builds launch in about 2–3 weeks. Larger systems take longer depending on scope, but you see working software in weekly increments either way, not one big reveal at the end.

Will it work with the software we already use?

That's the point. We connect the tools you already rely on, QuickBooks, Xero, your CRM, email, WhatsApp, instead of making everyone switch overnight.

What if we don't know exactly what to build?

Normal: that's what the mapping call is for. We sit with your team, document how the work actually moves, and propose the system. You approve the scope before anything gets built.

What happens after launch?

System and Growth Engine builds include 30–60 days of post-launch support. After that, hosting, AI/API usage and maintenance run roughly $200–300 a month, and most clients come back to systemize the next workflow.

Tell us what's slowing you down. We'll reply within one working day.

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