Social Media Strategy services
Posting without strategy is content going nowhere, the wrong platform, the wrong format, the wrong audience. We develop the strategy first: which platforms matter for your business, what to say, how to say it, and what 'working' actually means.
What we build with social media strategy
Platform selection
Where your audience actually is, not a presence on every platform, the right presence on the right ones.
Content pillars
The themes the brand owns. The structure that makes content consistent instead of random.
Voice & positioning
How the brand sounds on social, distinct from the website, consistent with the company.
Goals & measurement
What social is supposed to produce, awareness, engagement, pipeline, and how we'll know.
How we work
Discovery
We map how the work actually moves today, tools, handoffs, bottlenecks, before proposing anything.
Scope & fixed quote
You approve a written scope and a fixed price. The number on the proposal is the number on the invoice.
Design
Screens, flows and structure designed around the people who'll use them, not a generic template.
Build in weekly increments
Working software you can click through every week. No six-month black box.
Test & launch
Real-data testing, staged rollout, data migration and team walkthrough before go-live.
Maintain & improve
Post-launch support included, then ongoing maintenance or the next phase when you're ready.
Technologies we work with
Where social media strategy fits
- Brands posting without a plan
- Companies entering social seriously
- Accounts that grew then stalled
Relevant work
Grevent
A professional networking platform where people and companies share updates, build rich profiles, message in real time and sell gated content, the social graph, the commerce and the payouts in one system.
Read the case study
AMFLX
A digital growth agency site built like the pitch itself, kinetic hero, scroll-driven services, a filterable work archive where every case card flips to reveal the thinking.
Read the case studyMore social media management services
- Social Media Management overview : the full social media management practice.
- Content Management & Publishing : The calendar, the posts, the publishing: it never goes quiet.
- Instagram Management : The visual platform done right: feed, stories, reels.
- LinkedIn Management : B2B presence and thought leadership that builds pipeline.
- Community Management : Comments, DMs and engagement: the audience actually responded to.
Related services
- Digital Marketing : Google and Meta campaigns wired to revenue, not vanity metrics.
- Content & Creative : Copy, content systems and creative production for every channel.
- Graphic Design : Marketing visuals, social creatives and print that look like the brand.
- Branding : Identity, strategy and guidelines: a brand that scales.
- SEO : Technical SEO, content and audits that turn search into a channel.
Frequently asked questions
Can't we just start posting?
You can, and most companies do, which is why most feeds fail. The strategy determines whether the posting produces anything.
How often should we post?
Consistently enough to matter, which depends on the platform and your capacity. The strategy sets a rhythm you can sustain.
Need social media strategy?
Tell us what you're building or what should stop being manual. We'll scope it and quote it fixed. Reply within one working day.